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There’s
both an art and a science to writing job orders. The science
involves information: getting a description of the position,
the selling points of the job, the company’s sense of urgency, and an idea
of where to look for candidates.
The art has to do with
gathering all this information quickly while building a
rapport with the hiring manager and nailing down a fee
agreement.
In theory, each new job order would read
like a Michelin travel guide: a detailed roadmap of the
position, the work environment, the manager, the company, the
industry, the salary, the reporting relationships, and so on.
But in reality, it’s
unrealistic—and impractical—to get a huge amount of detail,
especially in your first conversation with a new client.
I’ve found that even the
most patient employers tend to get fidgety after about 20 or
30 minutes.
So, my approach is to keep the job
order—and the worksheet I use to gather information—simple. I
try to hit the major points and get the most data possible in
the least amount of time. That way, I can get a snapshot of
the employer’s needs,
evaluate the quality of the assignment, and in the process,
prepare a list of follow-up questions to ask
later.
Hit the Major Points If you
work from your job order checklist too literally, the sheer
volume of questions might make it sound as if you’re putting the employer on trial.
To keep things short and sweet, a typical first-round sequence
of questions may sound something like this:
“Mr. Employer, to better
understand the job and my ability to help you, let me take you
through a very brief series of questions. Are you ready?
Good.
“First, tell me
why the job is open. What problem do you want the person to
solve? Isn’t there anyone on
staff who can do this? I mean, what would happen if you
couldn’t find the right
person for the job?
“You say you’ve been trying to fill the
position for several weeks. How many people have you
interviewed? Where did you find them? And you never reached
the point of making an offer? How come?
“What sort of compensation package
did you have in mind? Is that what you’re paying other people in a
similar capacity? And you’re
finding qualified candidates in that price range?
“If you don’t mind, I want to play devil’s advocate for a moment. Why
would someone quit a perfectly good job and go to work for
your company?
“So,
let me see if I understand the situation. If I found a
qualified candidate and we scheduled an interview for next
week, and there was mutual interest, you could make a
competitive offer and have that person start in about two to
three weeks.
“Great.
Now let me take care of a little business. I charge a
placement fee for my service, which will be due once the
candidate I refer accepts your offer of employment. We’ll discuss the exact amount of
the fee in a moment, but once we agree to the terms, I’m going to send you an agreement
to sign and fax back before I can begin the search. Do you
have the authority to sign an agreement and pay a fee?
Excellent.”
See how it’s done? You hit the major points
first to qualify the job order. Once the job’s been qualified, you can go back
and fill in the blanks, with additional information about the
company, the specifics on the technical skills or experience
needed, what the short and long term results would be if the
person did a superlative job, who the person reports to or
supervises, how much travel is involved, what the hiring
process is, and all that good stuff.
An
artful job order interview not only allows for a more
objective evaluation of the company style’s needs; it also
puts the employer at ease by starting a conversation—not an
interrogation.
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